Founded by Ilse Kallenbach, NOVAWOOLF began with a simple intention: to create beautiful movement essentials that help people return to themselves.

What started as a single yoga mat has grown into a considered world of design-led activewear and lifestyle pieces, each created to bring beauty, presence, and meaning into daily life.

Created in Cape Town, our collections reflect a commitment to quality, care, and sustainable production. Each activewear piece is locally made using conscious, small-scale manufacturing practices, while our yoga mats are created from sustainable materials in partnership with trusted global makers who share our values of integrity, quality, and longevity.

We believe that what you wear and where you move should feel like a sanctuary: grounding, inspiring, elevated, and deeply considered. Every detail exists with purpose: to hold your movement, your mood, and your moments of return.

At NOVAWOOLF, we’re not here to add to the noise, but to offer something deeper: essentials that remind you to slow down, be present, and experience the joy of coming home to yourself.

We create beautiful, premium quality movement essentials that inspire daily joy, encourage presence, and are built sustainably, to last.