NOVAWOOLF | Move with Meaning
Confident. Expressive. Effortlessly Elevated.
True luxury isn’t about exclusivity or excess, it’s about embracing the richness of authentic self-expression; it’s felt, not flaunted. We invite you to live with curiosity and intention, and to return to yourself each day. We create refined movement essentials designed to inspire your rituals, from pause to play.

Designed to Meet Your Rhythm
Curated Favourites
Customer Reviews
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NOVAWOOLF has blown my standards away with their quality, especially being a local brand. I have always hated cups in my sports bra’s - I throw them out immediately. But this is the first sports bra ever where the cups fit perfectly and they just feel a part of the bra. Their yoga mats are luxury quality.
Brittany W. | South Africa
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I’ve been obsessed with these mats for over five years. Super grippy, ultra comfy, and built to power you through any workout!
Liney B. | South Africa
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I can jump, stretch, squat, and move around without tugging or adjusting anything. It stays put, doesn’t get see-through when you bend, and feels supportive but not restrictive. Love the fabric & the cut - so flattering.
Shirley B. | South Africa
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Honestly won't ever buy any other yoga mat again! So happy with my purchase, thank you!
Marley | South Africa
Fantastic mat. Feels much healthier than the plasticy gym mats I have been using thus far. So nice and grippy underfoot also perfect for balancing work in Pilates. A nice wide size also, more spacious than our gym standard mats. I like the carry handle addition. Definitely worth a bit of extra budget to get this Aligned mat. It makes my Yoga and Pilates sessions so much more pleasant.
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Karen M. | South Africa
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