About Us


What We Do

NOVAWOOLF is an award-winning South African yoga mat brand. We design and create premium yoga mats that are made using only the highest quality, natural, and recycled materials. Our beautiful yoga mats offer a premium experience as well as longevity & durability. All our products are eco-friendly & biodegradable.

Our Vision & Mission

At NOVAWOOLF, we aim to inspire wellness through movement. We believe that the path to wellness - to living a magical, fulfilling, vibrant, full life, needs to include moving your body! We want to motivate and encourage you to connect with yourself, push yourself and grow yourself. We want you to find your magic and transform yourself into the best version of you, by meeting yourself on your mat each day. We are here to provide you with inspiration, support, and a sense of community of like-minded people, each on their own journey to a healthier, more fulfilling life.

If you are determined to reach your goals, to face the tough stuff head-on and overcome the limits you once thought you had, then you have come to the right place. We hope you'll be excited to roll out your NOVAWOOLF yoga mat & that it will bring you joy every time you use it. 

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Thank you for the love and support! 

We look forward to meeting you on your mat.

With gratitude,